David Juhlin

Product manager · South Florida · U.S. & Swedish citizen

I figure out what to build, and then I build it.

I’ve spent more than ten years as a product leader in B2B SaaS, enterprise software and AI. I started out in user research, so I begin by listening to customers, then turn what I hear into a clear strategy and products that get used.

These days I also build. With AI as my engineering partner, I designed and built the Wicked Sidekick website and Cuebright, a Mac app and its website, myself.

Résumé LinkedIn

What I’ve built

One product I built end to end, one I lead

I don’t stop at the requirements. I built Cuebright myself with AI coding agents. At Wicked Sidekick I built the website and define the product our engineers build.

Cuebright · Built end to end with AI · 2026

A Mac app that answers customer questions while you’re on the call

Cuebright transcribes your calls, answers questions from your own documents while you talk, and writes the summary and action items when you hang up. All of it runs on the Mac.

What I built

  • The Mac app: live transcription, answers from your documents, summaries and action items, accounts and people, and a Sales pack with deal notes and follow-up emails (coming in the next release).
  • The website, cuebright.com: product story, download, and download counting that respects privacy.
  • Everything around it: signed installers, automatic updates, and a test suite of 232 questions that every change has to pass.

I set the outcomes and made the product calls; AI coding agents wrote the code. From first prototype to 15 public releases in two months.

Visit cuebright.com

The cuebright.com homepage: 'The answer is in your documents. Cuebright finds it while you're still on the call.' with an example call and an answer card.
The cuebright.com website.
The Cuebright Live panel, ready to record a call: meeting title, Ask, notes, microphone and the consent checkbox.
The app’s Live panel, before a call.
15public releases in two months
~95%of 232 test questions answered correctly (16 GB Macs)
0call or document content sent off the Mac

Wicked Sidekick · Founder & product lead · 2025 to today

Helping product teams decide what to build

Wicked Sidekick turns customer conversations into evidence-backed opportunities, clearer priorities and product-ready drafts. Our engineers build the product; I define it.

My part

  • Built the new website myself, with AI: positioning, pricing, the waitlist and the access-request flow.
  • Defined the product: the information model, where transcripts become evidence, evidence becomes needs and opportunities, and every report traces back to its source; and how the app should work, in specifications and day-to-day clarifications for the engineers building it.
  • Talked to customers: 25+ discovery interviews shaped what we build first.
  • Secured our first alpha customer, a 700-person enterprise SaaS company.
  • Grew the team from 2 to 9 part-time contributors.

Visit wickedsidekick.com · the new site is launching soon

The new Wicked Sidekick homepage: 'Help product teams decide what to build. Faster.' next to a table of top opportunities.
The new Wicked Sidekick website I built, still in progress.

My approach

Viable, valuable, delivered

Shaped by Marty Cagan’s work, and tested in my own. Every product I work on has to pass three tests.

How I approach a new problem

  1. Listen first. Customers and users for their problems; internal stakeholders for the business and its constraints.30+ user interviews and weekly pilot feedback at Broadcom.
  2. Turn it into hypotheses. What to build, for whom, and what has to be true for it to work.At Broadcom, vague operational needs became hypotheses, success metrics and guardrails before anything was built.
  3. Reduce the biggest risk first. If we don’t know whether customers want it, test that. If we don’t know whether we can build it, engineering tackles that first.Early validation at PTC avoided about six months of unnecessary development.
  4. Work in small batches. Small MVPs and quick experiments, before a team commits months.Every Cuebright change was measured on 232 test questions; the ones that didn’t help were dropped.

Experience

Where I’ve done it

  1. 2025 – today

    Wicked Sidekick

    Founder & product lead

    Building an AI-native platform that turns customer conversations into traceable evidence and product-ready outputs.

  2. 2025 – 2026

    Broadcom

    Principal product manager, AI initiatives (contract)

    Led an AI-assisted enterprise workflow built on Gemini, BigQuery and retrieval-augmented generation, with human review. After 30+ user interviews and weekly pilot feedback, it cut task time by about half, shipped 20% ahead of schedule and won executive sponsorship.

  3. 2020 – 2025

    Brightcove

    Principal product manager

    Owned a $35M+ ARR portfolio across analytics, integrations and OTT apps. Rebuilt the Salesforce, HubSpot, Marketo and Eloqua integrations used by 125+ enterprise customers, protecting more than $25M ARR. Grew OTT from $7M to $10M ARR, and shaped the analytics strategy behind the acquisition of Wicket Labs.

  4. 2017 – 2020

    PTC

    UX design director, product strategy & discovery

    Led discovery and UX strategy across IoT, augmented reality, PLM and CAD. Early validation saved about six months of development, and I helped launch an offering that earned about $1M in its first year.

  5. 2012 – 2017

    Bentley University, User Experience Center

    User experience consultant

    50+ research and product-strategy engagements for clients including Fidelity, TD Bank, Cisco and Siemens.

  6. 2011 – 2012

    GoUsability

    Founder & UX consultant

Education

MBA, Bentley University (2016)
M.S. Engineering Physics with Human Factors, Luleå University of Technology (2010)

Certifications

Certified ScrumMaster · Pragmatic Marketing · IBM Enterprise Design Thinking

Let’s talk

I’m always happy to talk about product discovery, creative MVPs, or what AI is changing about how software gets built.

LinkedIn Résumé